Laidback London
At a time when fast fashion was booming, Mohamed saw the value in offering a product made using traditional craftsmanship. A sandal with a story and a give back that would help improve the lives of the locals. In 2014, the label launched its first winter collection with the same ethos of working with local artisans, preserving traditional craftsmanship and giving back to the local community.
Laidback London
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